Caught on LTL that the NHL had rolled out it’s ad campaign for the year, centered around the phrase “Is this the year?”

Some of the team- and player-centric ones are pretty awesome. They basically take off the “Where amazing happens” ads from the NBA last year. For example, here’s Rick Nash, and here’s the Red Wings.

But then there are four more ads that are flat out headscratchers.

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Via icethetics (who’s punny name I just understood today):

The Columbus Blue Jackets have unveiled a new logo to be used this season to honor the memory of their founder John H. McConnell. It was announced on the team’s official web site yesterday.

And as one commenter on that post points out, it looks 10 times better than the logo the Chicago Blackhawks used when Bill Wirtz died:

You can’t tell if that’s a memorial or a web site plug. Screw you, Chicago, Columbus knows how to mourn.

(Yes, with football season around the bend, I’m going to be posting more. I might actually try to relaunch the site… these categories got way out of hand, and I think I’d like to move to tags anyways.)

WHAT?!

Last week, the report hit the wires that Canada’s national broadcaster, the CBC, had come to an impasse with the rights holder to the theme from Hockey Night in Canada, the network’s, and the nation’s, signature television program.

But now, CTV, the parent company to Canada’s TSN and RDS sports networks, has stepped in and swiped that theme right out from under the CBC. As a result, CTV will now be using that theme music over its telecasts of the NHL beginning this Fall, and as part of its hockey coverage during the 2010 Winter Olympics from Vancouver.

…WHAT?!

I JUS… HOW DOES… I DON’T…

YOU SHUT UP. YOU SHUT UP.

(Leave it to a government-run operation to botch something up this horribly.)

So after missing out on games 1 and 2, I finally was able to make it up to Detroit for Game 5 of the Stanley Cup Finals. Technically, I was there for work… which meant taking notes that I would most certainly just get from the game summaries, and being there for the postgame sound (we unfortunately don’t have a sports sound service at work, so if we ever need anything, we’ve got to swipe it from someone else). But really, I was there to get my rocks off at a Cup Final… and I was about 30 seconds from doing so, too. Below are a smattering of notes from last night’s doubleheader. I’ll warn you: as the night continued on, I really started focusing less on the game and more on my inner ramblings.

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I may be a Jackets fan, but I’m rooting for the Red Wings to win it all in this here Stanley Cup Finals. The Wings really are the better team, and I’m sorry, but that’s not a playoff beard. That being said, I needed the Pens to win last night. No, not because I had a bet on them. Because I would have hated myself forever if there wasn’t a Game 5 at the Joe.

See, in accordance with my real job (as this is my fake job, considering I don’t get paid and nobody notices what I do), I have media credentials to the games up at Joe Louis Arena. Very cool, yes I know, everybody at the station is very jealous… and they should be. But the timing of these games have sucked, and I didn’t make it to games 1 and 2.

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